INFINITI has announced the release of its INFINITI Driver’s Guide, a new, free, mobile app supported by Augmented Reality technology, to further enhance its customer experience.
INFINITI’s user-friendly Driver’s Guide will help customers gain an unprecedented understanding of their vehicles on a daily basis. The mobile app has three main features: 3D Augmented Reality, warning lights and messages, and a quick user guide. Launching in two phases, phase one of the app will cover the Q50, QX50, Q30, and the QX30, while phase two will cover all remaining models.
The app launch represents another step in INFINITI’s commitment to provide unrivalled customer service. Ranked by J.D. Power as number one in customer satisfaction with after-sales service among luxury brands in the UAE in 2018, this is yet another testament to INFINIT’s ongoing efforts to connect with customers and exceed their expectations.
INFINITI Driver’s Guide
The 3D Augmented Reality feature is designed to scan any button to instantly access more information and functionalities. This feature can access the steering wheel, audio, air conditioning, INFINITI control, drive mode, combination meter, TRIP-reset, multi-switch panel, centre console buttons, and the start and stop button.
Warning light explanation will be installed for drivers to access more information on any light that may appear from the vehicle. Should a warning light appear on the vehicle’s cockpit, INFINITI Driver’s Guide allows the driver access to tap on the warning light signal to access a detailed explanation.
And, finally, an electronic version of the Quick User Guide is available on the app, providing an overview of some of the most important features of the vehicle that all drivers must be aware of. Drivers can use this app to freely search for information by typing the keywords in the search bar provided.
“With the launch of INFINITI Driver’s Guide, we are taking yet another step to further integrate and continually improve our owner’s experience.” said Markus Leithe, Managing Director, Middle East, at INFINITI. “With three highly advanced features, the INFINITI Driver’s Guide constantly works to ensure that the customer is fully aware of all that their vehicle has to offer, making the most of their INFINITI.”
The INFINITI Driver’s Guide is available in both Arabic and English. Drivers can download the app and select their car model. The INFINITI Driver’s Guide is free to download and does not require any form of registration.
INFINITI Motor Company Ltd. is headquartered in Hong Kong with representations in 50 markets around the world. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, North America, United Kingdom and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing. INFINITI is in the middle of a major product offensive.
The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies.
From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.