New Delhi, 22 July, 2015 – Italian luxury car manufacturer Maserati has announced its re-entry into the Indian market. The renewed focus on the Indian market is in line with Maserati’s growth strategy as the market bears significant potential for the brand over the medium term.
Maserati has grown its worldwide annual sales to 36,500 units in 2014 through entering new markets and new additions to its product portfolio. The GranTurismo and GranCabrio were joined by the 6th generation of the Quattroporte and the new Ghibli – Maserati’s first four-door sports executive sedan in the E-segment. All models are being produced in Maserati’s native Italy.
Maserati enters the market using the synergies of the Group and will operate out of Fiat Chrysler Automobiles India (FCAI). Three dealerships are planned to open in the major hubs of New Delhi, Mumbai and Bangalore in the third quarter of 2015. AMP Supercars Pvt. Ltd., Bagga Luxury Motorcars LLP and Jubilant Autoworks Pvt. Ltd. will be representing Maserati in the respective areas. Dedicated Maserati service facilities, which are fully in line with Maserati global standards, are also planned for all locations. All showroom and service personnel will be trained by authorized Maserati Trainers.
The newly appointed Head of Operations for India, Mr. Bojan Jankulovski, commented on the announcement: “Driving a Maserati is like wearing a tailor-made suit in a world of uniforms. Our re-entry into the Indian market is a commitment to our customers as there is a definitive demand for exclusive luxury products, including cars, in the market. By entering India, and other new markets around the world, we are able to grow by expansion.” Mr. Jankulovski brings with him over 15 years of experience in the automotive industry covering the areas of sales, aftersales and network development in particular. Under his lead, Maserati has established itself in five markets in the Middle East and South East Asia in the past two years.
Umberto Cini, Managing Director of Maserati Middle East, India and Africa, was present at the announcement press conference and shed further light on the Trident brand’s plans: “Maserati stands for Italian design, performance, craftsmanship and heritage, and of course exclusivity. This new market entry is a significant step for our brand in its over 100 years history. We will focus on exclusivity and hence our goal in terms of annual sales in India will be in the two-digit range.”
Maserati is an Italian luxury car manufacturer which was established on December 1, 1914, in Bologna (Italy) by its founder Alfieri Maserati and his brothers. Their passion and talent contributed to the company DNA: innovation, excellence, and challenge, which are reflected in the brand’s claim “The absolute opposite of ordinary”. Today, the company’s headquarters and main production location are in Modena (Italy). A second state-of-the-art production location, based on the highest quality standards of the World Class Manufacturing (WCM) concept, was inaugurated in Grugliasco, near Turin (Italy), in 2013. Maserati has been owned by the Italian car giant Fiat S.p.A. – now Fiat Chrysler Automobiles – since 1993.
Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the center of Bologna (Italy). It is a symbol that ties together the brothers, their hometown, and the artistry and craftsmanship for which Bologna and Emilia-Romagna are known.
Through major investments into product development, production facilities as well as its worldwide dealer network, Maserati has hit a turning point. In addition to the successful GranTurismo and GranCabrio ranges, the latest generation of Maserati’s flagship sedan, the Quattroporte, and the new sports executive sedan, the Ghibli, provide the cornerstones to the brand’s strategy of producing some 75,000 units annually and gaining a significantly strengthened presence in the global luxury car market.
For 2014, Maserati posted a 136% increase in shipments to 36,500 vehicles, driven by the success of the new Quattroporte and Ghibli models. Its major markets include the USA (2014: 14,690, plus 110%), China (2014: 9,400, plus 148%), Europe (2014: 6,360, plus 153%) as well as Asia-Pacific (2014: 4,000, plus 206%) and the Middle East (2014: 2050, plus 144%).