Nissan Patrol Breaks GUINNESS WORLD RECORDS title for Largest Synchronised Car Dance
- 180 Nissan Patrols Drive in the Shape of a Dancing Falcon
- New accolade is the third GUINNESS WORLD RECORDS title broken by the iconic Nissan Patrol, and the sixth awarded to Nissan Middle East
Dubai, UAE: 31 October 2018 – The Nissan Patrol has broken another GUINNESS WORLD RECORDS title for the Largest Synchonised Car Dance. This award recognises the activation which has the greatest number of cars moving in unison within a formation. A total of 180 Nissan Patrols took part in the record attempt, driving in a synchronised routine in the shape of a giant desert falcon. This new accolade is the third time the iconic Nissan Patrol has achieved a GUINNESS WORLD RECORDS title.
Nissan achieved this new record at the Dubai Rugby 7s stadium, beating the previous world record holders by 36 cars. Led by international racing driver Axcil Jefferies, two concentric lines of cars drove in opposite directions around the outline of a falcon, a total distance of 1,476 meters. The shape formed by the 180 Nissan Patrols taking part in the attempt measured 176.5 metres by 225 metres. Viewed from above, the activation looked like a giant falcon in flight over the sands of the Arabian desert.
This award is the third time the iconic Nissan Patrol has broken a GUINNESS WORLD RECORDS title. In September 2015, the car broke the record for the fastest ascent of a 100 metre sand dune by a car, scaling the dune in a rapid 4.9 seconds. The first title was achieved in August 2013, when the Nissan Patrol successfully towed the world’s heaviest aircraft for more than 164 feet (50 meters) at Sharjah International Airport in the UAE.
The GUINNESS WORLD RECORDS official attempt was also a celebration of three new editions that have been added to the Nissan Patrol family this month. Launched in response to popular demand, the Patrol Safari Falcon, Gazelle and Gazelle-X were developed for and are exclusively available to customers in the Middle East. The names of the new cars also inspired the shape formed during the record-breaking synchronised car dance.
Commenting on the new GUINNESS WORLD RECORDS title achieved by Nissan Patrol, Kalyana Sivagnanam, Regional Vice President, Marketing and Sales, Nissan AMI and President of Nissan Middle East said: ”At Nissan we are committed to bringing our customers ‘innovation that excites’, and we are thrilled to have broken yet another GUINNESS WORLD RECORDS title with the Nissan Patrol. The Patrol family holds a unique and special place in the hearts of people in the Middle East, and we have seen highly encouraging year-on-year sales increases across the entire range. We believe the launches of the Patrol Falcon, Gazelle and Gazelle-X will continue the car’s proud legacy as one of the only true all-terrain vehicles of its time, and this new GUINNESS WORLD RECORDS title will further cement the Patrol’s legendary status in the region.”
“What makes this achievement even more special is the fact that everyone who took part in the record-breaking attempt was Nissan staff” added Juergen Schmitz, Managing Director of Nissan Middle East. “It was a great privilege to give our employees the opportunity to take part in this landmark achievement. We were so pleased by the enthusiasm displayed by everyone, and single-minded determination they demonstrated towards achieving this goal.”
The Nissan Patrol range has an enduring popularity in the Middle East. In Nissan Middle East’s Financial Year 17 (April 2016 – March 2017), market share of the entire Nissan Patrol range increased by 11.4 percent compared to the previous year, with the Patrol becoming the best-selling full-size SUV in the UAE. Since 2011 sales of Patrol have quadrupled, with market share being up by 167 percent. Furthermore, in the first half of Nissan Middle East’s current financial year (April – September 2018) there was a year-on-year increase in sales of the Patrol Safari family of 30 percent across the Middle East region (excluding KSA).
Nissan Middle East’s new GUINNESS WORLD RECORDS title is the sixth to have been achieved by the company, with three of these being awarded to the iconic Patrol. Most recently, Nissan Middle East sped into the record books after driver Masato Kawabata (Japan) achieved the fastest ever vehicle drift. Kawabata reached staggering 304.96 km/h (189.49 mi/h), while driving a Nissan GT-R Nismo during an event at Fujairah International Airport in April 2016.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
About Guinness World Records
GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 141 million copies in 22 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date.
Guinness World Records’ worldwide television programmes reach over 750 million viewers annually and more than 3.3 million people subscribe to the GWR YouTube channel, which enjoys more than 450 million views per year. The GWR website receives over 19.9 million visitors annually, and we have over 15 million fans on Facebook.
The Guinness World Records commercial sales division provides customized consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.