Scania’s New Truck Generation is now in the Gulf

  • Scania has launched its new truck generation in the UAE in full range – long-haulage, urban, and construction (XT) applications
  • Scania’s new truck generation focuses on customer profitability, by providing customised transportation solutions for an even better total operating economy

Scania, the world’s leading provider of transport solutions, has announced the launch of its new and complete truck range in the UAE. Scania’s new truck generation is extending its offering, and can now, with its unique modular system, supply more performance steps, connectivity, and a comprehensive palette of productivity-enhancing services as well as customised transportation solutions. The promise is that Scania’s customers will always be able to carry out their work in the most sustainable and profitable way, regardless of industry and area of application.

With the complete new truck range, Scania is setting a new standard for what is premium in the transport industry. The result of ten years of development work and investments of over two billion Euros, the new truck generation builds on the values, strategies, and innovations, which for the past 127 years have made Scania an industry leader.

Loaded with enhancements, the new truck range further improves Scania’s already strong fuel performance due to factors such as improved powertrains and better aerodynamics. Another notable feature is the availability and offering of 24 different cab models. With driver’s safety at the forefront of Scania’s goals, the new truck range also provides the world’s first rollover side curtain airbag.

Speaking on the launch of the new range in the UAE, Özcan Barmoro, Managing Director of Scania Middle East, said: “Scania’s new truck generation aims to drive the evolution of the transportation industry in line with the ambitions of the UAE National Agenda 2021. Inspired by our core value of putting customers first, global trends and challenges, this generation of trucks is designed to better meet the needs of our customers and the world we live in. It has efficiency in both fuel economy and performance incorporated into a design inspired by the Scania heritage. Our new truck range will contribute to the ambitions of the UAE to become a sustainable nation, powered by smart technology solutions.”

Thani Al Shirawi, CEO of Al Shirawi, distributor for Scania in Dubai and Northern Emirates, said: “Scania’s trucks are popular in Dubai/Northern Emirates due to their robustness and reliability, as well as the sales and aftersales service support extended 24×7 by Al Shirawi’s highly competent factory-trained team. It enables customers to experience value of the advanced design and quality which is built ‘for the only business that matters, Yours’. With the arrival of the new truck generation, Scania offers tailor-made, better solutions than ever before which is a result of a deeper understanding of our customers’ businesses. We welcome the new range of Scania trucks and are anticipating a strongly positive response from our customers.”

Moeen Bin Brook, CEO of Bin Brook Motors & Equipment LLC, distributor for Scania in the capital, said: “Scania products are designed for different customer applications, with the total operating economy in mind. For us in the region, especially with the new Scania XT, Scania’s focus on tailor-made solutions for each application will increase uptime and the earning capacity of construction segment who have to cope with tough challenges.”

Scania has been at the forefront of the region’s transport sector for more than four decades providing outstanding fuel efficient and optimised vehicles, fully customised and adapted to the requirements and operating conditions of the Middle East.

Scania is a world-leading provider of transport solutions. Together with our partners and customers we
are driving the shift towards a sustainable transport system. In 2017, we delivered 82,500 trucks, 8,300 buses as well as 8,500 industrial and marine engines to our customers. Net sales totalled nearly SEK 120 billion, of which about 20 percent were services-related. Founded in 1891, Scania now operates in more than 100 countries and employs some 49,300 people. Research and development are concentrated in Sweden, with branches in Brazil and India. Production takes place in Europe, Latin America and Asia, with regional production centres in Africa, Asia and Eurasia. Scania is part of Volkswagen Truck & Bus AG soon transforming into TRATON AG. For more information visit: www.scania.com.

Scania’s New Truck Generation is now in the Gulf

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